Sizes missing from your Amazon parent listing

By Glyn Berrington, 26 years in e-commerce

Clothing and footwear sellers lose sales this way without ever seeing an error. The listing looks fine. The visits arrive. A shopper looks for their size, cannot find it, and leaves.

How sizes go missing

On Amazon, each size or colour is its own product (a child) grouped under one parent listing. Sizes can drop out of that family when listings are edited in bulk, when products are moved to a new parent, when a size is made inactive, or when its stock hits zero and it stops showing.

The signs in your figures

• A product with plenty of visits and few sales, while you hold the Buy Box nearly all the time. If you have the button and still are not selling, the shopper is not finding what they came for.
• Fewer sizes appearing in this month's Business Report than last month's for the same product.
• Single sizes with visits and no sales.

How to check

1. Download Detail Page Sales and Traffic by Child Item for this month and last month, and compare the child ASINs listed under each parent.
2. Download the All Listings Report (Inventory, then Inventory Reports). It shows each size's status and stock.
3. Open the live listing and click through the size options as a shopper would.

How to fix it

• Re-attach missing sizes to the parent, through the variation tools in Seller Central or a flat file.
• Reactivate sizes that were made inactive, and restock the ones that sell.
• Check every child uses the same variation theme (size, colour, or size and colour), or Amazon will not group them.