Why has my Facebook reach dropped?
Free Facebook Page post checker. Drop in your Page's export. See which hours, posts and opening lines actually travel, and which posts are quietly dragging the whole page down.
Drop your Meta export (.csv) here
To get your file: Facebook Professional dashboard → Content → Content library → set your dates → Export data → Create new report → Create report. When it's ready an Export data button appears: click it and the file downloads.
Nothing is uploaded anywhere: the file is read in your own browser.
Figures are medians unless stated, because one viral post would distort an average.
Why has my Facebook reach dropped?
Most pages don't lose their reach all at once. A handful of posts keep doing well while the rest slowly stop being shown, and the page's typical post sinks without anyone noticing. Facebook's own screens show you totals, not which posts are doing the damage. Your export does.
These are the four causes I found on my own page, a page about one old town in Spain with millions of views a month. The check above looks for all of them on yours.
1. You've repeated an idea that worked
When a post does well, the instinct is to do it again. On my page, a post that had 675,839 views had 22,783 when I reworded it and ran it three weeks later. Facebook recognises an idea it has already shown and stops pushing it, even in new words. Reuse the shape of a post that worked, never the subject.
2. Weak posts are dragging the average down
A fifth of my posts were dead weight, getting under a quarter of a typical post. They were mostly listings and notices with no story in them. When a large share of a page's posts die, the good ones get shown to fewer people too.
3. Too many posts in one day
More posts don't mean more views. Past a certain number a day, your posts start competing with each other for the same people. The check shows where that point is for your page.
4. Posting at the wrong time
The best hour on one page can be the worst on another, because it depends on when your own audience scrolls. The check shows your best hours, in your own time zone, and how often you actually use them.
Questions
How do I download my Facebook export?
On Facebook: Professional dashboard → Content → Content library → set your dates → Export data → Create new report → Create report. When it's ready, an Export data button appears; click it and the file downloads.
Is my data uploaded anywhere?
No. The check runs entirely in your own browser. Your file is never sent to me or to any server.
Is it really free?
Yes. The free check shows your headline numbers, your week-by-week trend and your best hours, and tells you how many buried repeats and dead-weight posts it found. The full report, a one-off £19.95, shows you exactly which posts they are, plus your best days, opening lines and post types.