Amazon listing getting visits but no sales: what to check, in order

By Glyn Berrington, 26 years in e-commerce

A listing with visits and no sales is the cheapest problem you will ever fix. Amazon is already sending you the shoppers. Something on the page is turning them away.

How to find these listings

Download Business Reports, By ASIN, Detail Page Sales and Traffic by Child Item for the last 30 days. Sort by sessions. Anything with 30 or more sessions and no units ordered belongs on your list.

The checks, in the order that finds it fastest

1. Can the shopper actually buy their size or colour? If sizes are out of stock, inactive or missing from the parent listing, people land, cannot find theirs and leave. How sizes go missing.
2. Do you hold the Buy Box? Look at the Featured Offer (Buy Box) percentage. Under 90% means another seller is taking many of the sales from your own page. Why you lose the Buy Box.
3. Is the delivered price close to the alternatives? Price including delivery, not the headline price alone.
4. Does the main image show the product clearly, on a phone, at the size it appears in search?
5. Do the title and first three bullet points answer the obvious question a shopper has, such as size, fit, what is in the box?
6. What do the latest reviews say? One recent one-star review at the top can stop a listing dead.
7. Is the delivery promise reasonable? A long wait loses sales that a Prime badge would win.

When it is many listings at once

If dozens of listings stopped converting together, the cause is account-wide, not on each page. Why sales drop while visits are up.